Best Luxury & Style 2026
Premium smartwatches prioritizing materials, craftsmanship, and fashion credibility from $500 to $3,300+.
Our Top Picks
Full Rankings
Apple Watch Hermès Ultra 3
Best OverallPinnacle of fashion-tech collaboration celebrating 10 years of Apple-Hermès partnership. 24 exclusive animated watch faces and handcrafted bands unavailable elsewhere, with full Ultra 3 capabilities.
Pros
- ✓Exclusive Hermès bands
- ✓24 exclusive animated watch faces
- ✓10-year anniversary collection
Cons
- ✗$1,249-1,800+ price
- ✗iPhone required
- ✗Hermès bands sold separately
TAG Heuer Connected Calibre E5
Best PremiumSwiss luxury watchmaking heritage since 1860 meets modern technology. Only major Swiss brand committed to smartwatches. Grade 2 Titanium, domed sapphire, ceramic bezel.
Pros
- ✓Swiss watchmaking heritage since 1860
- ✓Grade 2 Titanium with DLC option
- ✓Domed sapphire crystal
Cons
- ✗17-hour GPS battery
- ✗Limited app ecosystem (proprietary OS)
- ✗$1,900-2,000 price
Huawei Watch Ultimate 2
Luxury dive watch aesthetics rivaling mechanical Omega/TAG with zirconium 'Liquid Metal' case (4.5x stronger than steel), 3,500-nit display, and 150m professional dive certification.
Pros
- ✓Zirconium Liquid Metal case
- ✓Nano-ceramic bezel
- ✓3,500-nit sapphire display
Cons
- ✗Very large 48.5mm case
- ✗HarmonyOS limited app ecosystem
- ✗$1,000-3,300+ price range
Garmin MARQ (Gen 2) Collection
Purpose-built luxury tool watches for specific lifestyles: Aviator, Captain, Golfer, Adventurer, Athlete. Grade 5 Titanium with functional bezel markings providing professional utility.
Pros
- ✓Functional bezel markings with professional utility
- ✓Grade 5 Titanium throughout
- ✓Domed sapphire with ceramic bezels
Cons
- ✗$1,500-2,500 price range
- ✗Model-specific features only
- ✗Large case size
Montblanc Summit 3
Best ValueFine Swiss watchmaking heritage from Montblanc's 120+ years in a 42mm titanium smartwatch easily mistaken for classical analog. Entry point to luxury smartwatch at $1,035.
Pros
- ✓120+ years luxury heritage
- ✓42mm titanium case
- ✓Sophisticated formal-appropriate design
Cons
- ✗Released 2022 with aging platform
- ✗Limited vs Apple/Samsung features
- ✗~1 day battery with heavy use
Comparison Table
| Product | Materials | Design & Craftsmanship | Brand Heritage | Features | Price |
|---|---|---|---|---|---|
#1Apple Watch Hermès Ultra 3 | 10 | 10 | 10 | 10 | $1249 |
#2TAG Heuer Connected Calibre E5 | 10 | 10 | 10 | 6 | $1900 |
#3Huawei Watch Ultimate 2 | 10 | 9 | 6 | 9 | $1000 |
#4Garmin MARQ (Gen 2) Collection | 10 | 9 | 8 | 10 | $1500 |
#5Montblanc Summit 3 | 9 | 9 | 9 | 6 | $1035 |
Buying Guide
Premium smartwatches prioritize materials, craftsmanship, and fashion credibility. This category spans $500 to $3,300+, with genuine horological heritage commanding significant premiums. Apple Watch Hermès Ultra 3 celebrates 10 years of collaboration with exclusive bands, TAG Heuer brings Swiss watchmaking heritage, and Garmin MARQ offers purpose-built luxury tool watches.
What We Evaluate
Materials
Titanium, sapphire, ceramics
Design & Craftsmanship
Aesthetics, finishing, exclusivity
Brand Heritage
Horological prestige
Features
Smart capabilities
Value
Luxury positioning
Our Testing Methodology
Rankings weight materials, craftsmanship, and brand heritage. Fashion credibility and horological lineage valued alongside smart features.
Learn more about how we test →Frequently Asked Questions
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