#1 in Fitness & Sports Tracking
Garmin Forerunner 970
The definitive running watch for serious athletes.
Black Friday 2026 · 16 top-ranked picks
Black Friday Smartwatch Deals 2026
Black Friday is Friday, November 27, and the sale runs through Cyber Monday, November 30.
Garmin, Apple, Samsung and Fitbit watches are regularly discounted around Black Friday. These are the top Amazon picks from our smartwatch rankings, with Amazon's live price and any discount Amazon reports.
We may earn a commission when you buy through our links.
How to spot a real deal
- Pick the platform first. Apple Watch needs an iPhone and Samsung's Galaxy Watch needs Android; Garmin, Fitbit, Polar, COROS and Suunto work with both.
- Check for subscriptions. Some features sit behind paid plans such as Fitbit Premium or Garmin Connect+, so the watch price isn't the whole cost.
- Check the size and band. The same watch is priced per case size, color and band, and the deal may be on only one of them.
- Battery life ranges from about a day (Apple, Samsung) to weeks (Garmin's outdoor watches). Buy for how often you're willing to charge it.
Fitness & Sports Tracking
Full Top 5 →
#2 in Fitness & Sports Tracking
COROS PACE 4
At 32 grams with 41-hour GPS battery, it delivers exceptional performance for half the price of premium alternatives.
#3 in Fitness & Sports Tracking
Polar Vantage M3
Polar's mid-range multisport watch with dual-frequency GPS, ECG, and turn-by-turn navigation with offline maps.
#4 in Fitness & Sports Tracking
Garmin Forerunner 570
Mid-range entry to premium Garmin features with same Elevate Gen5 sensor as FR970.
Health Monitoring
Full Top 5 →
#2 in Health Monitoring
Samsung Galaxy Watch 8
Most comprehensive sensor suite including FDA-cleared ECG, blood pressure monitoring, BIA body composition, and industry-first Vascular Load and Antioxidant Index metrics.
Can't decide? Apple Watch Series 11 vs Samsung Galaxy Watch 8
Outdoor & Adventure
Full Top 5 →
#1 in Outdoor & Adventure
Garmin Enduro 3
The ultimate expedition watch with 120-hour GPS (320hr with solar), 36-day smartwatch battery (90 days solar), and titanium construction at only 63 grams, lighter than Fenix 8/9 despite larger battery.
#2 in Outdoor & Adventure
Garmin Fenix 9 Pro Solar
Successor to the Fenix 8 Solar: 64GB storage doubles offline map capacity, with 30% faster map panning and 40% faster round-trip routing.
#4 in Outdoor & Adventure
Suunto Vertical Titanium Solar
Best for mountaineering with 85-hour GPS (1 year solar daily mode), free offline topo maps, and thin 13.6mm Finnish-engineered profile.
Budget Smartwatches
Full Top 5 →
#1 in Budget Smartwatches
Garmin vívoactive 5
Best budget fitness-first watch with up to 11 days battery and deep training metrics.
#4 in Budget Smartwatches
Samsung Galaxy Watch FE
Best budget Wear OS watch for Android/Samsung phones.
Common questions
When is Black Friday 2026?
Black Friday is Friday, November 27, 2026, and the sale runs through Cyber Monday, November 30. Amazon usually starts early Black Friday deals in the week or two before.
Should I buy now or wait for Black Friday?
If a pick is already at a price you're happy with, waiting rarely pays off by much. Amazon has extended its holiday return window in recent years, so check the return date on your order. The prices on this page are live from Amazon, so you can check them again on the day.
Which smartwatch works with my phone?
Apple Watch works only with iPhone, and Samsung Galaxy Watch only with Android. Garmin, Fitbit, Polar, COROS and Suunto watches work with both through their own apps.